This is what an NFT was trying to be.
Programmable scarcity. Provenance that cannot be forged. A share that returns to the artists at every transfer.
These are the features the JPEG never delivered, because the substrate could not hold them. On-chain royalties were marketed and then quietly broken. Platforms made enforcement optional. The mechanism never reached durability.
The Genesis Artifact delivers them in a physical object, governed by a permanent legal covenant, authored by the Church of Conceptual Art.
The resin is the blockchain. The covenant is the smart contract. The lineage is the whitepaper.
You are the custodian if
- You spent meaningful time in crypto, NFTs, or DeFi.
- You bought a JPEG and asked whether you actually own it.
- You want provenance that outlasts any chain or platform.
- You prefer institutional permanence over Discord momentum.
A smart contract with legal teeth.
The covenant is the work. The Rolex is the address.
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I.
Resale Covenant
50% of the gross price of any resale remits to the artists. Per transaction. In perpetuity.
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II.
Runs With The Object
The covenant follows the object across every transfer, with no time limit. It is accepted in writing by every custodian.
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III.
Documentation Requirement
Every transfer must be documented in writing. Resale must be settled in cash. Undocumented or non-cash transfers void the chain of custody.
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IV.
A Legal Instrument
A signed legal instrument, not code, renewed in writing at every transfer. Not dependent on a chain, a wallet, or a platform. Not exploitable by code.
The upgrade over on-chain.
A side-by-side. The Genesis covenant is built for what NFT royalties were promised to do.
| On-chain royalty | Genesis covenant | |
|---|---|---|
| Enforcement | By code, subject to exploits and platform policy | Signed legal instrument, renewed at every transfer |
| Voidability | Voided when a marketplace makes royalties optional | Voided only by undocumented or non-cash transfer |
| Substrate risk | Dies if the chain dies. Bridges break. Wallets get hacked | Survives any chain, any platform, any wallet failure |
| Provenance | A hash that points to a JPEG | A physical object plus a documented chain of custody |
| Issuer | Usually a Discord and a roadmap | A church and an artist-run studio, each doing only its part |
The lineage is the whitepaper.
Six generations of documented art history extended into permanent legal-institutional architecture.
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1874
Camille Pissarro
Co-organizes the first Impressionist exhibition. Rejects the Salon. Builds the institution the work requires. Founder of a movement that reshaped the market for art.
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1970s
Conceptualism
Latin American conceptualists treat circulation, ideology, and economic structure as the medium. Meireles, Oiticica, CADA. The system becomes the artwork.
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2021
The JPEG Era
On-chain royalties marketed and then quietly broken. Platforms make enforcement optional. The mechanism never reached durability.
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2026
CoCA
Six generations of documented art history extended into permanent legal-institutional architecture. Founder credibility you cannot fork.
Paul-Alexander Pissarro, great-great-grandson of Camille. Director, Unsubscribe LLC. Co-founder, CoCA.
What the work comments on.
The object did not change. The jurisdiction did.
An unlicensed Canal Street Rolex encased in archival resin is a $200 object.
It was made institutional by the document that governs it.
This is what Duchamp did with a urinal in 1917. This is what the art market does every day with provenance, auction records, and institutional placement.
CoCA made the mechanism visible and legally binding simultaneously.
The resin is not preservation. It is proof. The CoCA mark etched into the block is not branding. It is a legal notation.
The work does not comment on the art market from the outside. It operates inside the art market's own logic and makes that logic explicit.
Finite by doctrine.
Fixed at issuance. No reprint, no extension, no derivative editions.
Total edition
10
Fixed at issuance. No reprint, no extension, no derivative editions.
Placed
1
First custodian: trial attorney, Texas. May 2026.
Available
9
Edition 2 priced for the first mover at $13,500. Editions 3 through 10 hold at $15,000.
Inquiry to custody.
The acquisition is a placement, not a transaction.
The protocol
-
01
Inquiry
Custodianship questionnaire returned. Reservation conversation scheduled within 48 hours.
-
02
Reservation
$1,500 deposit via the institutional payment link reserves the specific edition number. Seven-day written hold available on request prior to wire.
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03
Settlement
Balance settled by single USD wire to escrow on signed reservation, or USDC via a dedicated escrow contract on Ethereum (buyer-funded, $3,000 to $5,000 at cost, adds two to three weeks).
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04
Documentation
Covenant acknowledgment signed by buyer. Witnessed and notarized.
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05
Delivery
Funds released. Object hand-delivered where geography permits or insured ship. Custody transfers on receipt.
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06
Registration
Entry filed in the CoCA institutional record. Custodian named permanently.
Twenty-four-hour settlement. Funds escrowed to delivery.
What arrives.
Five things. The object is one of them.
The object
Numbered, sealed in archival resin. Hand-delivered where geography permits.
Covenant document
Counter-signed legal instrument. Notarized original. Buyer retains.
Custody certificate
Named entry in the institutional record. Numbered to your edition.
CoCA Bible
Softcover. The doctrinal text. Signed by the Director.
Welcome letter
From the artist. Direct line for any future custody question.
Hard questions.
Diligence.
- How is the covenant enforced?
- Legal instrument, not code. Every custodian signs it, and signs it again at every transfer. Not exploitable, not bridgeable, not optional.
- Can I resell it?
- Yes. The covenant never restrains a sale. Half the gross price of the resale remits to the artists, and the next custodian signs the covenant. No one at CoCA forecasts what any edition will fetch.
- Is this an investment?
- No. It is a work of art. No one acting for CoCA represents that it will rise in value or resell. If you are buying it to sell it, do not buy it. The Axioms of Sincerity.
- Why $15,000?
- Because that is what the artists ask for the work. The price is not a forecast.
Terms of placement
- Work
- The Genesis Artifact Collection
- Catalog Nos.
- UNSUB-GEN-001 — UNSUB-GEN-010
- Edition
- Ten unique placements
- Medium
- Unlicensed Rolex timepieces, archival resin, covenant document. Model varies by edition; #001 is Day-Date 40, gold.
- Edition 2 price
- $13,500 USD pretax
- Editions 3–10 price
- $15,000 USD pretax each. Price holds.
- Deposit
- $1,500 USD — reserves the placement; balance due on collection
- Settlement
- USD wire to escrow, or USDC via dedicated Ethereum escrow contract
- Clearing
- 24-hour settlement. Funds escrowed to delivery.
- Resale remittance
- 50% of the gross price of any resale, to the artists
- Covenant term
- Permanent. No sunset.
- Tax
- Per buyer jurisdiction.
- Directors
- Paul-Alexander Pissarro · [email protected]
Jesse Do · [email protected]
The custodian is not buying an object. They are entering a legal and institutional relationship that will follow the object permanently.
The covenant runs with the object.
Always CoCA.